Protect Your Customers Better with Auto GAP Protection
Auto GAP protection is more crucial these days than ever. The effects of the global pandemic on American households made them more frugal. While other car buyers see it as unnecessary to get GAP protection for their car purchases, most of them just don’t know its value.
This scenario is where an F&I manager comes in. These managers can explain the benefits of GAP better to customers. They can shed a clear light on buyers on why it makes sense to include it in their vehicle purchase.
Benefits of Having F&I Managers Sell Auto GAP Protection
F&I managers are a vital aspect of every successful dealership. They have the uncanny ability to increase auto sales and keep customers happy with their purchases. F&I managers can also ensure that your dealership stays in compliance with state and federal regulations. Having them handle the GAP protection sale offers peace of mind that your customers are well-served.
The following are just some of the specific reasons it’s a good idea for your F&I manager to sell GAP protection to your buyers:
Eliminates Customers’ Perceived Pressure
Forcefully selling insurance to customers is no longer effective these days. Even if they have a solid determination to buy the car, they can walk away and buy it from other dealers. To ensure that you close a sale and get them to purchase GAP insurance, you need to eliminate their perceived pressure first.
And no one can do this better than an excellent F&I manager.
They have a lot of tools and skills at their disposal aside from having outstanding communication skills. When customers are comfortable, they become less defensive and more receptive.
Better Communication to Customers
F&I managers can explain the technicalities of a policy and a contract in a way that it’s easy for customers to understand. Most salespeople can explain the benefits of getting GAP protection. Still, not all of them can connect well with the customer.
When your F&I manager handles GAP protection selling, the customers won’t feel like they got forced into buying it. On the contrary, they’ll feel good that someone explained it clearly to them – a better experience than with other dealerships.
Ensures Compliance to Regulations
Regulations are complex and confusing. If your dealership mistakenly breaks these, like when selling GAP protection, the penalties can be catastrophic. An F&I manager can guarantee that the dealership follows all standard procedures throughout the selling process and beyond.
You won’t be stressed with overthinking if all paperwork is complete for every GAP protection you sell. At the same time, your customers will be happy with their purchases since the experience is smooth and fast.
Help Your Customers Get the Protection They Deserve
Most buyers know the value of getting insurance coverage to pay off their loan if the car gets totaled or stolen. However, the additional financial responsibility for purchasing GAP protection may seem too taxing for them. An excellent F&I manager can help explain the value of GAP so customers can understand and feel good about including it in their vehicle purchases.
Do you need more information on how GAP protection can help your customers? Contact us, and we’ll present you with the best options.
