Updating social media for your independent auto dealership is key right now. Covid-19 pandemic drastically changed buying habits. Independent auto dealerships felt the pinch. Yet, now it is time to get ready as states are opening up and buyers are hitting the street to look for their new car.
That said, their first stop is going to be online. According to Autotrader, 46% of car buyers spend time online looking for a new car from multiple devices. This includes their smartphones and tablets.
The first stop is their social media pages. If your social media marketing strategy is not grabbing their attention your dealership is losing money.
Updating Social Media Sites: What Should Your Dealership Do?
If your dealership has not updated its social media strategy in a while, now would be a good time. Covid-19 is on the decline, according to the CDC. Since things are getting more back to normal, you need to be updating social media pages at least once a week, if not more.
As states are lifting mandates, you want your social media to reflect how your dealership manages these changes. Here are the social media sites you need to be updating on:
By posting regularly, you have the best method for showcasing your dealership. List the cars you have available and the ones you’ve sold. Have your salespeople post every time they sell a vehicle.
Promote your service center and technicians and list upcoming sales events. Make sure to include a link to your dealership website to ensure they know precisely how to contact you.
Vantage Finance Knows Effective Social Media Marketing
Social media plays a big part in the world of auto dealerships. If you’re not up with the times, your dealership is missing out. Social media gives auto dealers a huge opportunity to bring in new customers and sell vehicles.
Let the world know that you are back and ready to serve them. Your social media marketing plan does just that. It also gives your customers another platform with which to shop.
If you already have an influential social media presence, keep it going. Offer deals and incentives. Have a favorite charity or cause? Showcase it on your social media pages. Whatever gets your dealership noticed for being the neighborhood place to buy a new or used vehicle.
Your dealership is ready to improve sales and close more deals. Contact us at Vantage Finance, where we connect you with the right vehicle financing for your dealership.
