As an independent auto dealer, you know just how frustrating closing a car deal can be. If you can’t close the deal, you don’t make any money.
You need to know what successful dealerships are doing to complete car purchases. Take a moment to review this seller’s guide to understanding the best steps for closing car deals.
The 4 Steps to Closing Car Deals
The best way to close car deals is to make sure that the customer feels as though they’re getting a good value for their money. If you can do that, then the chances are you’ll complete the transaction, boost sales, and have a satisfied customer.
Here are a few other techniques for closing deals:
1. Reassure the Customer
Building the buyer’s confidence begins with reassuring them that you are there to answer their questions and address all of their concerns. Mention what might make them uncomfortable so that you can deal with objections before buyers even realize they have them.
2. Create Mental Ownership
Once you have moved through the presentation, it is time to create a sense of ownership for your customers. You can do this by giving them the mental image of already owning the vehicle.
3. Transition to the Close
When you build the ownership connection in the customer’s mind, they are more likely to buy. Start showing them numbers that they can begin to calculate. The customer will buy with confidence.
4. Create a Win-Win Transaction
Once you have established trust, it’s time to complete the transaction. Car buying doesn’t need to take hours. Find ways to simplify the process. That way, the customer leaves feeling that you valued their time. Also, you can move on to the next deal. Everyone is happy.
How Vantage Finance Can Help You Close Car Deals
Recent events caused by the global pandemic have left many dealerships wondering how they will survive in an industry used to higher sales figures.
However, there is a solution and that is to create a repeatable sales process that is proven successful. By understanding the four critical steps to closing a deal, you improve your dealership’s chances of making it through these trying times unscathed.
Your dealership is ready to improve sales and close more deals. Contact us at Vantage Finance, where we connect you with the right vehicle financing for your dealership.
