Trying to boost your sales numbers can be quite the challenge, especially if you’re a smaller independent dealership. That’s why more and more independent auto dealers are looking for strategies and tips to help them improve their marketing and sales efforts.
3 Independent Auto Dealers Strategies and Tips to Improve Sales
If you’re not sure where to turn to boost your sales numbers, consider these three independent auto dealers strategies and tips:
1. Begin with Your Website
Even though approximately 95% of car sales happen at the dealership, research shows that nearly 97% of people looking to purchase a vehicle begin their search by heading online. That means, if you don’t already, you need to build a website that is properly optimized to draw in your local audience.
Your website will need to feature:
- Who you are
- Your available products/services
- Hours of operation
- Your physical address
- Regularly updated and relevant content
Without each of these pieces of information, you’ll just be another one of the 1.72 billion websites online taking up space and doing nothing to help your brand.
2. Highlight Popular F&I Products/Services
With your website up and running, you want to take the time to highlight your most popular F&I products and/or services. Each independent auto dealer will have its own F&I products/services, including:
- GAP protection
- Vehicle Service Contracts
- Backend products, such as anti-theft protection and/or key replacement
By highlighting these critical products/services on your website, potential buyers can familiarize themselves with addons they will be presented with once they reach the dealership. It also shows them that you have the necessary products/services to help them keep their vehicle running after making their purchase.
3. Manage Your Online Reputation
Finally, you want to make sure you are managing your online reputation. This is especially important for smaller independent auto dealers just making their way onto the scene. This means you not only want to have an online presence but that you are also taking the time to engage with your online audience, answer questions they may have, and even reach out to them for reviews on either your website, Facebook page, or other online business listings. Each of these practices will show your audience that you care what they think and help you build trust and credibility.
Growing Your Sales with the Help of Vantage Finance
Having the right combination of marketing and sales strategies and products is a surefire way to help you improve your sales numbers. Here at Vantage Finance, we offer several F&I products and services to help further boost your sales number while allowing you to provide only the best to your consumers.
Curious about how Vantage Finance can help your independent auto dealership? Then contact us today!
